    
14 November is World Diabetes Day. The International Diabetes Federation (IDF) once again called upon the diabetes community, including Novo Nordisk, to join forces and unite on this UN-observed day. All over the world, activities were carried out to bring attention to diabetes and how it can be treated and prevented. 2008 became the biggest year ever. 298,913 people in 56 countries participated in Novo Nordisk organised activities.
In Denmark, Novo Nordisk arranged a large diabetes awareness event at the City Hall Square in collaboration with the Danish Diabetes Association and the Juvenile Diabetes Research Federation. Among the awareness raising activities was the Changing Diabetes Bus. The activities also included • Blood sugar testing
• Healthy lifestyle and exercise information
• The chef Claus Meyer and Meyers Køkken preparing healthy and inspirational refreshments
• Lifestyle activities including healthy video gaming (Nintendo WII)
• Fundraising activities supporting children with diabetes in Kenya | 
